The Fashion industry is going through an important evolution. Our end consumers are shopping more responsible than ever. The future of our planet is key and also the conditions of where and how the products are made is crucial for the customers decision to buy or not.
GAB is following these trends very closely. And as a member of COSH (conscious shopping made easy) GAB is working to level up their sustainable vision. Therefore, GAB starts with a new platform. A platform where only B-Certified brands are welcomed.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
GAB is happy to announce 3 B-certified brands in their portfolio. Ecoalf, ACBC and Mud Jeans are the first brands that we offer to our wholesale customers. With the intention to offer more brands with this certain purpose. We can also announce that our brands like Rainkiss, Calida are on their way to join our sustainable club.