The brothers Arun, Nitin and Milan Shah founded Pepe Jeans in 1973 in London. They started selling from a modest market stall on Portobello Road market. Today the brand has become one of the largest denim players of Europe. The label is now distributed worldwide and has a network of more than 700 wholesale points of sale and 300 retail stores worldwide. Pepe Jeans proposes lots of ranges for men, ladies and children with the same dedication to the mantra of the early years: make trend-setting jeans and challenge the current fashion.