The Karl Lagerfeld brand is comprised of the KARL LAGERFELD collection and K KARL LAGERFELD, and combines modern styling and sophistication for customers who desire luxury and designer apparel.

KARL LAGERFELD

KARL LAGERFELD is the Women's Luxury Collection shown on the runway in Paris. It is designed by Karl Lagerfeld, manufactured in France and distributed in Europe, USA, Asia and the Middle East.

• Target: 30+
• Market: Designer apparel
• Distribution: Department stores and specialty stores in Europe, USA, Asia and Middle East

K KARL LAGERFELD

K Karl Lagerfeld is Karl Lagerfeld's casual wear brand which launched for Autumn/Winter 2007-2008. This is a women's and men's full lifestyle line with a full range of product. It is a contemporary European line that includes a large offering of 5 pocket jeans in denim and other fabrics.

• Target: 25+ years old, fashion forward consumer
• Market: Contemporary European Collection/Premium DenimDistribution: Department stores and specialty stores in Europe, Scandinavia and Canada

www.karllagerfeld.com